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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Basic aspects of the brand evaluation
 Horváth, Martin ; Richter, Vít (referee) ; Dohnal, Radek (advisor)
This bachelor thesis main focus area is the method of evaluating the construction company Goodwill. It describes the behaviour of customers in the construction market, suggests improvements in marketing communication for the selected company and evaluates the methods used to determine the goodwill of the company. It is used to understand the needs of marketing strategies by company management to maintain competition.
Detailed record
Basic aspects of the brand evaluation
 Horváth, Martin ; Richter, Vít (referee) ; Dohnal, Radek (advisor)
This bachelor thesis main focus area is the method of evaluating the construction company Goodwill. It describes the behaviour of customers in the construction market, suggests improvements in marketing communication for the selected company and evaluates the methods used to determine the goodwill of the company. It is used to understand the needs of marketing strategies by company management to maintain competition.
Detailed record

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